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Nike touts its 15-year relationship with LGBT organizations and sponsors top openly gay basketball players Brittney Griner and Jason Collins. In order to support the LGBTQ community during Pride Month, Nike has revealed this years 2016 BETRUE line. Nike is sponsoring the second annual LGBT Sports Summit this week in Portland, Oregon, where the company is inviting leaders who are advocating for LGBT equality in sports to the Nike World Headquarters. Last year the company rolled out three special-edition sneakers as part of its Be True campaign, with a shoe designed for three cities - New York, San Francisco, and Portland. Converse is committed to supporting movements for positive social change and amplifying youth voices. In addition to the shoe, the collection includes sandals, graphic T-shirts, tanks, and an iPhone 5 case. Profits of the collection's sales will go to the LGBT Sports Coalition, which has set the goal to end the practice of anti-LGBT discrimination in sport by 2016.Īvailable only in the US and priced at $115, the barefoot-style sneaker promises a glove-like fit with its Nike Flywire technology. Nike has released trainers for Pride Month that feature pink triangles, which have been met with criticism from LGBT advocacy group ACT UP. 2015’s Pride month was especially important given it was the 50th anniversary of the first gay pride parade which took place in Philadelphia.
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Nike has unveiled its latest line of rainbow-colored sneakers under its #BeTrue Free Run 5.0 line as a nod to gay pride and the LGBT community. All 30 NBA teams are offering limited-edition Pride T-shirts, as part of a collaboration between the National Basketball Association and Teespring. Gunseli Yalcinkaya 6 June 2018 16 comments.